Glocalization

WC = 1,489 GEO 101 Dr. Housel April 20, 2012 Nike †Hilversum, The Netherlands Hilversum, The Netherlands Hilversum, The Netherlands Beaverton, OR Beaverton, OR Have you at any point known about the expression â€Å"Just Do It? † Do you know what the ‘Swoosh’ is that speaks to Nike’s logo? Nike’s base camp in the United States is in Beaverton, Oregon and turned into a standard wearing deals company in 1978. The notoriety of their attire expanded when numerous competitors marked an agreement to advance and wear Nike in brandishing events.Since residents in different nations blossomed with Nike garments, Nike at long last went abroad to manufacture a company in The Netherlands (or The Dutch); this task was finished in 1999. The central command is situated with simple access to the train station and was the site of a previous outfit track and Olympic preparing ground (McDonough). Nike items are offered to clients around the globe. The sports equipme nt is made to have style and get the attention of others. In the event that the deals were acceptable and there wasn’t a backslide, at that point for what reason did Nike go overseas?In 2007, Nike got a lift kindness of good trade rates; a more vulnerable dollar implies more noteworthy deals abroad, as the items are evaluated all the more efficiently (Forbes). The pay that Nike gets is flourished with by numerous highlights including advancements, new apparatus, and competitors. The two advancements and new apparatus have to do with purchasers adjusting their expenses to Nike for their arrangements and readiness to pay for the item. Competitors are the ones who sign an arrangement (either with Nike, Adidas, Under Armor, etc†¦) to wear and urge watchers to purchase their attire while partaking in their sport.As Nike moved into Europe where soccer is well known, increasingly European soccer experts made agreements with Nike. In past years, Nike has been one of the most pro ductive organizations to exceed expectations in abroad deals with arriving at 1. 48 billion dollars every year (Forbes). As football keeps on being ascend in the United States, Nike deals in football hardware are doing likewise. Similarly, soccer is predominant in Europe, in this manner more soccer gear is being created abroad; every partnership will deliver whatever acquires the most capital.The Netherlands’ most famous game is soccer, with the Royal Dutch League being the biggest games organization in the nation with over a million players (WIKI). Following the exchange of Nike going to Hilversum, The Netherlands National Soccer Team that partakes in the Olympics changed patrons to Nike in gratefulness and to help the new company. Watchers understood the move and deals of The Netherlands gear rose to an untouched high. Another motivation behind why they worked in The Dutch was their living standards.The Dutch succeed through existence with building affluent families and nei ghborhoods to give one of the most appealing spots to settle in. The design of Nike’s Corporate Office in Northern Europe mirrors the innovativeness and eye-getting strategies they have faith in. At the point when Nike went worldwide, they made a point to adjust to the way of life of The Netherlands and Northern Europe †in the event that they didn’t and continued everything that Americans saw as ordinary, representatives may not feel great in the workplace.Once the structure was closed down, modelers had just begun executing an arrangement to make the engineering of the new Nike European Headquarters coordinate the remarkable, lovely plans of different structures in The Netherlands. The imaginative organization of planners, William McDonough + Partners, has manufactured numerous structures in Europe and this was their next test. In 1999, following quite a while of work, the structure was fit to be put to utilize and draw in everyone in sight. The piece of culture that sports, particularly soccer, plays in Northern Europe is a strong.Therefore, it’d be brilliant to set up grounds around the Headquarters to advance games; and that’s what they did. The Nike European Headquarters site was at one time a previous outfit track and Olympic preparing ground that currently proceeds with the convention of physical greatness through a running track, a focal lake that freezes in the winter for an ice arena, and various athletic fields and courts (McDonough). Nike invites clients all day every day to visit their grounds and appreciate the outside comradery with the remainder of the community.Also, Nike made and purchased numerous soccer clothing types to offer to the soccer-like clients in the district. True to form, the pieces of clothing were a hit and that lone made various kinds of soccer apparatus to be delivered. The general population was very interested with the exertion and innovativeness of Nike workers, driving the whole Nike orga nization (in both Europe and the United States) to get increases of just about two billion dollars per year. A fundamental ecological angle The Netherlands prospers on is ‘going green. By and by, giving sound air and helping nature with an eco-accommodating structure is additionally what the draftsmen did. The Headquarters in Europe is supposed to be the most conspicuous case of green structure and the green unrest is spreading to noteworthy tourist spots around the Northern European territory now (Preservations). The structure had achievement in doing the training that they predicted later on. This engineering theory endeavors to limit structures asset and vitality needs by utilizing reused or inexhaustible structure materials, sun oriented force, and water proficiency (Preservations).The people group was in amazement when the structure was finished on the grounds that they understood the new structure in Hilversum was ecological benevolent and zeroed mischief to society with sparing vitality. The Nike Headquarters in Hilversum opened up in 1999 †clients and representatives promptly acknowledged within the structure due to the craftsmanship put all through the structure. The workmanship that is generally acknowledged in Northern Europe is Flemish and Dutch because of strict foundations of most. Nike felt it would be progressively acknowledged whether they place these sorts of workmanship all through the structure, in another method of a warm greeting to everyone that enters.The changes that Nike in Europe did from Nike in the United States put on inside is huge and the McDonough accomplices made a marvelous showing with it. By and large, most organizations lose cash when they redistribute and go abroad. At the point when Nike worked in Hilversum, the allure the structure brought to the region urged everybody to visit, purchase their clothing, and have a ton of fun outside the Headquarters. The primary cost Nike needed to stress over was promoting t he new Headquarters and garments that was being produced.But after Nike endured a shot in the United States from low deals, Nike in Europe accomplished more than making up the lack and delivered up to one point four eight billion dollars in the earlier year (Forbes). The deals didn't tighten, as they supposedly did, and Nike keeps on being incredibly mainstream in places other than simply the United States. Nike assembling a Headquarters abroad was perhaps the best thought they could have actualized as an overall organization. At the point when they saw the deals weren’t expanding in the states and the dollar was down in Europe, they took the savvy move and delivered in Hilversum.Right away, the organization generally prospered and gave a methods for sports equipment to the European country. The glocalization that Nike did made them much all the more an incredibly famous element to purchase sportswear and to have alluring garments that was purchased at an extraordinary cost. The takeaway for organizations extending abroad is about rivalry and giving speedier access to things others don’t have close to them. For example, the opposition that was brought to Europe when Nike moved took into account those individuals to look at Nike instead of home-named brands that were in the area.Also, despite the fact that Nike was as yet known about, they needed to arrange it from the United States, which included long stretches of movement and abundance cash of delivery than if Nike was inside scope of their homes. Prior to composing this paper, I didn’t understand that glocalization was a major piece of how organizations exceed expectations abroad. In the wake of seeing the positives it brings, I accept increasingly American organizations ought to grow abroad with a Headquarters (just not a sweatshop). I thought it was special in that Nike gave a spot that made adjusting easy to the new structure; it made constrained disarray and extraordinary mentalitie s all through their new workplace.If I were a leader of an organization and needed to get more capital than I was getting, I would arrive at an indistinguishable arrangement to what Nike did and outperform any assessment or expectation that individuals would make on what the abroad business would accomplish for the organization around the world. Works Cited McDonough, William. â€Å"Nike European Headquarters. † William McDonough Partners. William McDonough, 2012. Web. 06 Apr. 2012. <http://www. mcdonoughpartners. com/ventures/see/nike_european_headquarters>. Farrell, Andrew. â€Å"Nike Swooshes Up Overseas. † Forbes. Forbes Magazine, 21 Sept. 2007. Web. 6 Apr. 2012. <http://www. forbes. com/2007/09/21/nike-europe-update-markets value cx_af_0921markets22. html>. â€Å"Nike, Inc. † Wikipedia. Wikimedia Foundation, 04 Mar. 2012. Web. 06 Apr. 2012. http://en. wikipedia. organization/wiki/Nike,_Inc. â€Å"Companies: Shared Services Centers. † Comp any Profiles. Oct. 2008. Web. 06 Apr. 2012. <http://www. nfia. com/organizations. html? groep_id=6>. Hawes, Alex. â€Å"Going Green. † Preservationnation. organization. 27 Nov. 2001. Web. 16 Apr. 2012. <http://www. preservationnation. organization/magazine/story-of-the-week/2001/Going Green. html>.

Classroom Observation Free Essays

Reasons Why You May Have a Blind Spot in Your Eye

Reasons Why You May Have a Blind Spot in Your Eye Theories Biological Psychology Print Reasons Why You May Have a Blind Spot in Your Eye By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on January 21, 2020 Caelan Stulken / EyeEm / Getty Images More in Theories Biological Psychology Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Psychosocial Psychology The human eye is pretty good at accurately detecting an enormous array of information about the world around us, but it does have its limitations. One example of this is a blind spot or a small portion of the visual field that corresponds to the location of the optic disk located at the back of the eye. The blind spot is the location on the retina known as the optic disk where the optic nerve fiber exit the back of the eye. Causes The optic disk is approximately 1.5 millimeters or 0.06 inches in diameter. In addition to being the point where the optic nerve  exits the eye, it is also where the major blood vessels enter to provide blood flow to the eye. Because there are no cones or rods at this point on the retina, there is a very small gap in the visual field. You literally have a very tiny gap in your vision where you are essentially blind. Why Dont We Notice the Blind Spot? While there are ways to force yourself to notice this blind spot, we typically do not notice this visual gap in our day to day lives. Why? Researchers have proposed a number of different explanations as to why we do not notice this blind spot. Some suggest that the opposite eye compensates for the missing visual information.?? This suggests that when both eyes are open, the visual fields overlap and fill in the missing information for the opposite eye. One of the most commonly accepted theories is that the brain actually fills in the missing information using visual cues in the environment. Even if you close one eye, the blind spot is almost impossible to detect. This is because your brain is so adept at providing the missing visual information so that you never notice that small gap in your visual field. If you would like to actually notice your own blind spot, you can see the phenomenon in action in this blind spot demonstration. Can You Shrink Your Blind Spot? Surprisingly, researchers have found that you might actually be able to shrink your blind spot by using certain eye training exercises. In a small study involving just 10 participants, researchers found that using specific eye exercises could shrink the blind spot by as much as 10 percent.?? The exercises used in the study involved placing an image of a small ring directly in a persons blind spot and displaying waves of light and dark bands moving through the ring. The participants were asked to determine which way the bands were moving as well as the color of the ring. The size of the ring was manipulated so that at the beginning of the study, it was detectable about 70 percent of the time, then the researchers modified the size so that it was eventually so small it was completely hidden by the blind spot. Over time, the participants were better able to detect the smaller image in their blind spot as well as judge the color of the ring and direction of the moving bands. This reduction in the size of the blind spot represents a very small improvement in vision. The research suggests that this improvement would be so small that people would not even notice it, partly because most people dont even notice their blind spot anyways. The results might open up new ways of treating certain types of visual problems. How to Test for a Blind Spot As you have learned, the blind spot is an area on your retina that has no visual receptors. Because of this, there is a tiny gap in your visual field. While your brain usually fills in the missing information so that you dont notice it, this quick and easy test makes it possible to demonstrate the blind spot. Open this image in another browser window. Start by covering your left eye and looking at the star shape with your right eye. Slowly move forward closer and closer toward your computer screen, all the while looking at the star. At some point, you will notice that the circular dot on the right will disappear. That is because it is in your blind spot! If you move even closer to the screen, the dot will suddenly reappear once it moves out of the blind spot on your retina. You can also do the same thing with your other eye. This time, cover your right eye and look at the circular dot with your left eye. Move closer to your monitor until the star suddenly disappears. Be sure to check out our galleries  of optical illusions. Learn how they work and what they reveal about the brain. Why Do People Experience Afterimages as an Optical Illusion?

The Politics Of Sexual Difference World War I And The...

The articles â€Å"The Politics of Sexual Difference: World War I and the Demise of British Feminism† by Susan Kingsley Kent, and â€Å"Our Freedom and its Results: Measuring progress in the aftermath of Suffrage† by Maria DiCenzo discuss arguments in relation to post war british feminism and the constitutional suffragists efforts to maintain rights especially those pertaining to enfranchisement. Kents article â€Å"The Politics of Sexual Difference: World War I and the Demise of British Feminism† states that as a result of the great war, Britain had seen an end to both militant and constitutional suffragists efforts in regards to obtaining votes for women. She argues that although the suffrage campaign was considered a mass movement due to its sheer†¦show more content†¦She argues that many suffragists and activists continued to campaign during the interwar period and as a result created the momentum needed to tackle other complex struggles on a variety of fronts. DiCenzo especially stresses the importance of not taking a forced approach to sources from the time period and encourages strategies to foster a more comprehensive understanding about feminism in the interwar period. Reading Kent’s article and her interpretation of the documents provided by suffragettes from the interwar time period, it is evident that she supports what DiCenzo refers to as the ‘demise view’ which is also a common school of thought when debating feminism in the interwar period. Her argument is straightforward and easily comprehensible in the fact that she supports her ideas with good evidence that supports her conclusion. Kent uses a collection of books and essays quoting women suffragettes and feminists themselves (both â€Å"equalitarian† and new feminism feminists) in order to achieve a well rounded opinion. Kent begins her argument by expressing quotes from many feminists that make it evident that women were feeling backlash from their male counterparts during the post war era. Many women were encouraged by men to retreat from the labor force and return back to traditional gender roles as mothers and housewives. Cicely

My Philosophy On Education My Goals As An Educator

My Philosophy on Education My goal as an educator is to develop a strong personal relationship with each and every one of my students’. In doing this, my students should feel comfortable coming to me with a problem they may be facing. I want my students to be critical thinkers. I want my students to have the desire to learn and to question everything. I feel that if there is a lot of interaction going on between my students and I; learning is happening. The teaching method that I would be incorporating into my classroom is the Socratic Method. This teaching method has been around for many years and it is still effective in today’s classroom. This method is all about questioning students so that they can rethink what they believe. As you read along, the main topics I will be covering is the teaching approach I will be using in the classroom, should religion be in schools, and should everyone have an equal opportunity to get an education. When it comes to a teaching that I would use in my classroom , it would be the Socratic Method. Although, I do believe that questioning students is an effective method but if we test our students all the time it takes the fun out of learning. When I am an educator, I want my students to know that the concepts that they are being taught are meaningful. My goal is to get my students to make real life connection with each concept that is being taught. I think my teaching method ties into Socratic Method because we both want students to learnShow MoreRelatedA Teacher s View On The Purpose Of Schooling989 Words   |  4 PagesAs an educator, it is important to have a personal teaching philosophy based on your beliefs. It also helps you to keep the focus on what your goals are as an educator and the way you plan to integrate those goals into your teaching. A statement of philosophy begins with the educator s view on the purpose of schooling. 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My own philosophy of teaching is a result of numerous impacts in cluding background, guideline, a mergingRead MoreMy Educational Philosophy : My Philosophy Of Education946 Words   |  4 PagesPhilosophy of Education My philosophy of education has changed over the years of teaching to what I belief today. My belief of education is to focus on construct knowledge and personal experiences. As an educator, I try and encourage students to discover principles themselves. Numerous scholars have described education as being the key to a prosperous life. The most successful people are believed to be once behind a desk in elementary schools as teachers instill knowledge in them. With a right learningRead More Philosophy of Teaching Essay1107 Words   |  5 PagesPhilosophy of Teaching Twelve years ago, I was not interested in becoming a teacher. I was content with my life. Then, I had two wonderful children. As they became school age, my opinion of teachers was immensely altered. 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Advantages of Activity Based Costing Free Essays

In modern business environment, the use of traditional costing system is no longer relevance to the company to achieve competitive advantage. Nowadays, Activity Based Costing is considered as one of the effective tools to enhance the ability of the organisation to meet global competition. This had resulted in the change from traditional costing system to an increasingly popular costing system such Activity-Based Costing (ABC). We will write a custom essay sample on Advantages of Activity Based Costing or any similar topic only for you Order Now ABC system has emerged as an alternative to traditional costing system to meet the need for accurate cost information about the products, services, customer and processes. ABC performs the arithmetic to provide accurate cost information while Activity Based Management (ABM) is focused on using this information obtained from ABC to manage activities in order to improving business (Gunasekaran et al. , 2000). Generally ABC systems enable indirect and support expenses onto each activity. Following by identify the cost drivers to measure the activity used by cost objects and allocate them to cost driver. In order word, ABC helps the manager to understand about the cost and expense in each production by giving managers a clearer picture of the economics of their operations to managerial decision making at a strategic level (Kaplan and Copper, 1998). Apart from that, in twenty-first century market which is global consumer markets and rapidly changing product technologies have forced global manufacturers to make dramatic changes in their products, markets as well as production strategies. In order to stay in the global market, organisations are advice to adopt ABC not only produces products at faster rates, but they produce with greater consistency and conformity to quality specifications. Also, ABC system allows the manufacturers to reduce the time between customer order and product delivery which can gives the manufacturer a competitive advantage in improving customer service (Gunasekaran et al. , 1999). Therefore, it is necessary for organisation to adopt ABC system which can assist managers in identifying the value-added activities which they could further improve to meet customer’s demands and enhancing the product quality and process simplification and efficiency (Marx, 2009). For example, MelCo is the company that implements ABC and gets the benefits from it. MelCo is the only manufacturer of engineering components in Melbourne. Its previous costing system was a conventional costing system where overheads were allocated to products based on labour hour utilised (Sohal and Chung, 1998). However, management found that implement ABC system in the organisation is seem to be useful because it can assist high level of flexibility and responsiveness that demanded by the marketplace. Besides, ABC system can generate true costing and pricing which automatically give performance measures and product profitability as well as provide a variety of information for management in strategic decision making. Even though it incur high cost, MelCo think that it is worthiness because it provides a tool for management for commercial decision making although it just implement for 12 months (Sohal and Chung, 1998). Due to the changes of business environment, the company requires to manufacture very wide product range for a large customer base with high quality and innovative products in order to fulfil the demand of the consumer. By implementing ABC in organisation, ABM guides efforts to adapt business strategies to meet competitive pressures as well as to improve business operations. ABC information enables ABM to yield continuous improvement process. By continuous improvement, organisation can yield the maximum profitability as well as improved the customer’s satisfaction (Gunasekaran et al. 2000). Nowadays, customers want products and services that fit their specific needs; they want quality service at affordable price to be right now. However, since traditional costing system is volume-based, inaccurate information will be generated which lead to company make wrong decision (Gunasekaran et al. , 1999). Apart from that, stable product and mass production are no longer valid for today manufacturing system. Thus, manufacturing companies have reduced the implication of traditional cost accounting system by implementing ABC systems. In contrast to standard costing, ABC can identify value-added and non-value-added activities. To clarify this, all activities should be compared with similar activities in another company or within the organisation in order to perform the best. Hence, benchmarking should be encourages to be carried out for both value-added and non-value added activities because it is a best practice which is mostly used in real-life situation (Gunasekaran et al. , 1999). For example, 100% on time delivery of customer orders is an essential activity. Apart from that, non-value-added activities such as inspection and material handling can be reduced by using different quality assurance methods and techniques such as total quality management and just in time. With ABC, the company has a better access to decision which related to TQM and JIT (Gunasekaran et al. , 1999). To achieve cost reduction in a strategic way, activity-based costing presents to be more accurate in determining costly activities in order to help companies to better manage those activities. Unlike the information available under traditional management accounting, ABC systems are capture the significant information among customer orders and provide strategic decision making with the indication of the changes in the customer’s specifications (Lere, 2000). By implementing ABC system, it also can reduce non-value activities as well as cost of their products to compete in today competitive market. Non-value added activities can be eliminated with the implementation of strategies such as total quality management, just in time and business process re-engineering. Managers should pay more attention to those activities which will incur high cost but does not add any value to the product. Besides, managers prepared with the ABC systems were able to reduce overall costs, identify the opportunities for continuous improvement of the products. Nowadays, technology plays a dominant role of integrating various functional areas. Although the automation in advanced manufacturing environment has reduced the labour component, at the same time overheads have increased (Gunasekaran et al. , 1999). Therefore, in manufacturing environment, it is necessary for organisation to minimize non-value adding activities to reduce the cost of their products to compete in the market. By implementing ABC system in organisation, it will help to reduce direct labour component, increase in overheads as well as productivity of knowledge workers. Apart from that, ABC also helps organisation in better communications and team working environment as well as reduce time required to perform an activities due to knowledge workers and re-engineering the suggestions by employees to reduce the non-value activities (Gunasekaran et al. 1999). In contrast, the traditional costing systems do not provide non-financial information such as defect rates, level of quality about the organisation. However, implementation of activity based costing is not an easy task as there are several difficulties in implementing ABC system. One of the first fundamentals for the success of an ABC implementation is top management support for the project (Zhang and Che, 2010). The failure of ABC projects can generally be attributed to lack of visible and active management. If the organisation’s senior managers do not show the commitment and act passive in the program, it will negatively reduce the motivation of the employees. Apart from that, the productivity of the employees will also affect as well. Therefore, top management should be give full support with clear understanding of goals and objectives of the whole organisation to the employees. Besides, they should meet regularly in order to advise the management on the strategic and technology business problems (Gunasekaran et al. , 1999). Commitment of employees is one of the important factors in implementing ABC system. For the successful implementation in ABC, the employees must have a clear understanding of its capabilities, goals and objectives (Zhang and Che, 2010). As a result, education and training are necessary for the employees to make sure that they understand the objective of ABC system. When the employees are well trained and educated, they can easily reduce the time and effort required to perform an activity, on-time delivery as well as reduce the cycle time of the product. Also, employees should be provide with internal and external company training facilities to ensure them gain latest knowledge and trend in order to maintain company’s standard in today global market (Zhang and Che, 2010). For example, MelCo is a company that implementing ABC system and it found that the problems during implementation was lack of available skills in-house which means that they do not have considerable amount of education and training. Therefore, MelCo are recommended that training of employees should be taking into consideration (Sohal and Chung, 1998). As a conclusion, the changes of global business environment had changes the way of the company doing the business and shift traditional management accounting to strategic management accounting for cost management in organisations. However, it does not means that traditional management accounting is usefulness and not applicable in today business environment. Relevance of traditional cost accounting is very subjective in each view of the organisation. It may be suitable for some companies treated standard costing and variance analysis as a tool that enhances planning and control and improves performance evaluation rather than abolished it. To compete in today business environment, strategic management accounting is the most suitable accounting system for the organisation as ABC method can provides more accurate and better cost information which can helps manager to understand and make strategic decision making. Furthermore, ABC system can eliminate the non-value added activities which added value to the product cost, by doing so, organisation can reduce those unnecessary costs. Thus, ABC system is most appropriate management accounting costing in today business environment. However, there are several problems and difficulties in implementing ABC system, company should take into consideration when implementing ABC in order to maximize the fully benefits for ABC systems. How to cite Advantages of Activity Based Costing, Essay examples

Prepare a Persuasive Speech in 5 Easy Steps

Talking comes naturally to us and we dont even give our conversations the second thought. But when faced with the prospect of speaking in front of the audience, this seems a burden. By far, the best way to learn how to write persuasive speeches is to read the great ones. But if you are looking for some quick tips, here are a few steps to follow. 1. Learn about a Topic A major part of the difficulty about writing a persuasive speech is choosing a topic and learning about it. You need to know as much as possible about the subject you need to speak on. Spend some time doing a research and learn all the sides of the issue. You may read academic books in a library or find relevant articles online but make sure to use only reliable sources. To find out what other people think about a topic, use radio talks or editorials, but dont rely on them as your only source of information as they may be biased. 2. Define Your Goal You have to understand what you need to achieve with your speech. Do you want to present your own opinion on the issue? Make a sale? Persuade your audience to vote? Or perform some other action? Once you define what you expect from the audience, youll be able to easily craft your message. It is also important to understand the views and knowledge of your audience about a topic. People who know little about the subject need some background information and simpler language. However, the experts on the topic may find this kind of speech boring. 3. Write a Strong Opening Before you can start persuading your audience, you have to attract their attention. A strong and effective opening has the following elements: An attention grabber – this can be a little startling or dramatic statement that will get your audiences attention instantly. A link to the audience – you need to emphasize that you have something in common with the audience. Your goal – explain what you hope the speech will accomplish. A road map – present the main points of your speech. 4. Offer Persuasive Evidence The main body of your speech should include several convincing reasons to support your point of view. Arrange these points logically. Make sure to use credible sources from your research to back up these points. You may use the real life examples that the audience can relate to. Even the argument based on facts and logic should relate to the audiences interests and lives. 5. Conclude with a Call to Action The conclusion of your speech should remind your audience of what you have told them. But dont just restate your point of view, instead, use this as a chance to present a clear call to action. Use concise and strong sentences that elicit confidence. You dont want to sound as passive or timid. Dont be afraid to use some humor in your speech. It will connect you to the audience and make your topic easier to hear about. Write like you talk and remember that practice makes perfect!